Revlon Professional (Colomer Group) consists of multiple brands diversified to cosmetics, hair color & style, and hair care & trends. With aim to reposition itself in the international market of professional products and elevate its image, a rebranding campaign was launched.
The project demanded fresh and provocative approaches to photography campaigns and communications strategy for all brands, including logo redesign and invention of the new tagline "Revealing Beauty". As a result of our fruitful collaborations with photographers, stylists, and writers of international calibre, the brand's image became at once elevated, bold, modern, and unified whilst maintaining a unique voice for each line.
The project also included multiple identity programs to influence a total redesign of all product packaging, and point-of-sales materials.