Estrella Damm Beer Experience

Mona Kim Projects created the winning proposal for a new brand museum for Spain’s oldest and most iconic beer brand, Estrella Damm.

Opening in June 2026, the historic Antiga Fàbrica Estrella Damm brewery transforms into an emotionally moving experiential space, with a bold and unexpected way of storytelling and experiencing a beer brand. The permanent immersive exhibition and will merge monumental kinetic icon, analog x emerging technology, with enchanting and purposeful interactivity. It will pulse with magic and poetry to authentically capture the raw soul of the local culture and singularity of Mediterranean lifestyle which had shaped the brand’s spirit for 150 years.

In addition, a content-rich flexible space we have conceived will house innovative retail and restaurant/bar. It will become a magnet that attracts both local and international visitors.

(At this very moment, the local teams are implementing our concept and design. Stay tuned…)