Transforming brand vision into powerful communication & spatial experiences.

Experiential Media for Museu do Amanha
State-of-the-art media experience concepts & direction for a "new generation" science museum.
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Photic Branding
Communications strategy & branding for clean-tech start-up company specialized in creative lighting solutions.
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Public Installation Design for RIO+20
7 site-specific/interactive installations conceived to engage the city during United Nations Conference on sustainable development.
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Scenography & Museology for Centre Culturel et Tourism du Vin Bordeaux
International competition proposal.
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XXL Space Invader Origami Santas for Uniqlo
Holiday environment for UNIQLO's New York City flagship store.
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Event Theme Concept & Branding for amfAR
Theme 2011: SHOCK OF WHITE.
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Uniqlo "Heattech" Installation 2010
"Aurora Borealis", a branded art installation for UNIQLO's New York City flagship store. Heattech campaign 2010.
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Scenography for Premiere Vision
Dynamic, volumetric large-scale installation in "chromatic" movement for fashion fabric trend forum.
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Public art installation
"MIRAGE 1/MIRAGE 2". Finalist for an international art & design competition, "Design as Reform" Vol.2.
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Uniqlo "Heattech" Installation
3 Global city installation commissioned by UNIQLO. The 100 LED monitor project uses monolithic scale, symmetry, and synchronized video content, to create visual impact.
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"Water for Life" Exhibition Design
One of the main exhibitions of Expo Zaragoza 2008. Water and sustainability theme. An artistic installation with 8 multimedia installations and 2 large-scale sculptures. Science meets poetry.
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Revlon Professional Image Branding
Advertising and communications strategy for an international multi-brand corporation.
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Urban Spa Design
Multimedia and interiors concept for a new spa in Las Arenas de Barcelona.
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European Parliament Visitor Center Design
Public installations, media experiences, interior design, and retail environment concepts.
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"Somos Agua" Interactive Experience Design
1 of the 3 interactive environments (72 sq.m total) composed of video projections, infrared interactive floor system, with contrasting temperature, smell, and sound. Part of "Water for Life" exhibition of Expo Zaragoza 2008.
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"Voices" Exhibition Design
A large-scale multimedia exhibition on world's language and communication. One of the main exhibition of Forum Barcelona 2004.
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Branding The European Parliament
Creation of "accessible" communication and "unconventionally political" public space experiences. Branding to challenge preconceived notion of a political organization.
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"Somos Agua" Interactive Experience Design
1 of the 3 interactive environments (72 sq.m total) composed of video projections, infrared interactive floor system, with contrasting temperature, smell, and sound. Part of "Water for Life" exhibition of Expo Zaragoza 2008.
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"Somos Agua" Interactive Experience Design
1 of the 3 interactive environments (72 sq.m total) composed of video projections, infrared interactive floor system, with contrasting temperature, smell, and sound. Part of "Water for Life" exhibition of Expo Zaragoza 2008.
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Samsung Visitor Center Design
Visitor center and retail concept for Samsung Seocho Brand Showcase. Public space experience for a corporation, with innovative media experiences, interior design, and retail environment.
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Structure Menswear Branding
Communication and image branding for a major American menswear brand.
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Kenneth Cole Reaction Ad Campaign
International advertising campaign for a fashion brand.
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Human Rights Museum Exhibition Design
Interiors experience design and media installations with major architectural integration for one of the largest human rights museum in the world.
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"Planet Water" Audiovisual Installation
A 9-screen large-scale audiovisual installation which communicates the history of water. Part of "Water for Life" exhibition of Expo Zaragoza 2008. Water and sustainability theme.
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"Voices" Exhibition Branding
Branding concept for a large-scale multimedia exhibition on world's language and communication. Part of "Voices" exhibition of Forum Barcelona 2004.
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Mandarina Duck
Collection concept for Spring/Summer menswear/womenswear.
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"Water for Life" Exhibition Book
A 270-page book of mantras for "Water for Life" exhibition of Expo Zaragoza 2008. Water and sustainability theme.
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Samsung Ad Campaigns
International advertising campaigns for Samsung Electronics.
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Coty, Inc. Corporate Communication
Art direction & design of innovative communications tool for the world's largest fragrance company.
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"Voices" Media Theatre Experience
A synchronized 28-screen semi-spheric surround media theater. The 11-minute audiovisual celebrates the diversity of language and communication. Part of "Voices" exhibition of Forum Barcelona 2004.
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Cashmere Studio Imagebook
Fashion art direction for womenswear brand.
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"Voices" Exhibition Book
A 300-page book for a large-scale multimedia exhibition on world's language and communication. Part of "Voices" exhibition of Forum Barcelona 2004.
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Branding a Human Rights Museum
Institutional identity and communications strategy to establish a bold vision and voice for the general museum experience.
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Coat of Mail Imagebook
Branding and fashion art direction for menswear brand.
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Crabtree & Evelyn's "Nomad"
Packaging and identity design for men's cosmetics line.
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Bloomingdale's Catalog Art Direction
Seasonal fashion catalog for an upscale American department store.
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Trussardi Jeans & Sports Collection
Fabric and t-shirt prints for international men/womenswear collection.
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Concept Store Design for Trussardi T'Store
New philosophy and concept for the trend-setting fashion retail: retail environment, merchandising, product development, packaging and identity.
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The Limited Lookbook
Fashion art direction for major American womenswear brand.
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Mais 1986 - 2006 Artist Book
Art direction and design.
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Theory Communications Strategy
General communications strategy for a major fashion brand.
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NON, NYC Branding
Branding a counter-culture clothing label.
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Cafeteria 24/7 Cookbook Concept
A 24-hour photoreportage of a high-profile New York restaurant. Un unconventional 24-hour recipe book as a branding tool.
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NON, NYC Streetwear Collection
Counter-culture streetwear design. Minimalism in the midst of skateboard trend of the 90's New York.
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Identity Design
Various projects for hotels, restaurants, art galleries...
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"Magalogue" for Structure Menswear
Magazine/catalogue concept for a major American menswear brand.
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Asiana Airlines Corporate Identity
Corporate logo design and aircraft graphic treatment.
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Frontline Capital Group Annual Report
Art direction and design.
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Trains: Language Book
Independent publication of an original concept based on train symbols and diagrams.
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"Rain" Light Sculpture
A 16meter-high 200-tube installation with light, sound, and water choreography. Part of "Water for Life" exhibition of Expo Zaragoza 2008. Water and sustainability theme.
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