Uniqlo Heattech 2009
Featured in designboom.
Published in Gestalten’s Brand Spaces,
and Brand Experiences between Pop-Up and Flagship.
The Uniqlo Heattech installation is a simultaneous 3-city project, and global brand experience activated as part of the Japanese brand’s product campaign.
It was a commission to create a bold, high-impact installation that communicates the innovation and technology of the product for the 3 flagship stores in New York, Paris, and London.
"Heattech identity in 3-D" is the concept behind the installation. It is a 100-LED-monitor project which combines monolithic scale, symmetry, repetition, and synchronized video content, to create visual impact and visual connection to the product and the brand.