“Hidden” as means to create suspense & attention: Courageous storefronts_1

The storefront of Yohji Yamamoto on rue Cambon, Paris.:
A sense of suspense through extreme understatement rather than blatancy.
No mannequins, no signage, so powerfully non-retail.

The “pre-move-out” storefront of Comme des Comme des Garçons in Hong Kong:
The standard plywood fronts normally used to conceal the move-out activity.
I see it more as a bold installation idea.